Narrow search
Showing 1 - 10 of 155
Cover Image
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011516342
Cover Image
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011580583
Cover Image
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011822133
Cover Image
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012146610
Cover Image
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Getnet, Hailu; O'Cass, Aron; Siahtiri, Vida; Ahmadi, Hormoz - In: The journal of business & industrial marketing 39 (2024) 5, pp. 889-901
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080699
Cover Image
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003862389
Cover Image
The investment management of promotion expenditures
White, John B.; Miles, Morgan P.; Levernier, William Bernard - In: Research in finance 17 (1999), pp. 191-199
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001485104
Cover Image
A proposed system to finance consumer goods in Eastern Block Europe : utilizing financial technologies to deal in non-traded currencies
Randall, E. James - In: Journal of global business : JGB ; journal of the … 1 (1990) 1, pp. 34-39
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001156633
Cover Image
The R&D tax credit and its implications for small business
Wise, Spence L.; Miles, Morgan P. - In: The journal of applied business research 19 (2003) 3, pp. 11-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001797150
Cover Image
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.; Miles, Morgan P.; Deacon, Jonathan H. - In: Journal of strategic marketing 18 (2010) 4, pp. 303-316
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008650957