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"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10009426805
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Integration and exchange : how executive MBA students envision ethics education
Gruber, Verena; Schlegelmilch, Bodo B. - In: Journal of marketing education : JME 35 (2013) 2, pp. 95-106
Persistent link: https://www.econbiz.de/10010204818
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Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena; Schlegelmilch, Bodo B.; Houston, Michael J. - In: Psychology & marketing 31 (2014) 6, pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
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Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
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MNEs' regional headquarters and their CSR agenda in the African context
Gruber, Verena; Schlegelmilch, Bodo B. - In: International marketing review 32 (2015) 5, pp. 576-602
Persistent link: https://www.econbiz.de/10011507120
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Improving the effectiveness and credibility of corporate social responsibility messaging : an Austrian model identifies influential CSR content and communication channels
Gruber, Verena; Kaliauer, Magdalena; Schlegelmilch, Bodo B. - In: Journal of advertising research 57 (2017) 4, pp. 397-409
Persistent link: https://www.econbiz.de/10011884940
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Consumers' environmental sustainability beliefs and activism : a cross-cultural examination
Leonidou, Constantinos N.; Gruber, Verena; … - In: Journal of international marketing 30 (2022) 4, pp. 78-104
Persistent link: https://www.econbiz.de/10013438694
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Der Zusammenhang zwischen Innovationsneigung und Exportleistung : Ergebnisse e. empir. Unters. in d. dt. Maschinenbauindustrie
Schlegelmilch, Bodo B. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 40 (1988) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10001043631
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Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen : eine empirische Untersuchung
Schlegelmilch, Bodo B. - In: Die Betriebswirtschaft : DBW 50 (1990) 3, pp. 365-374
Persistent link: https://www.econbiz.de/10001088289
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549