Sport atmospherics' influence on the event experience / Mauro Palmero, University of Missouri, United States, Kelly Price, East Tennessee State University, United States -- The marketing implications of up-and-coming sports and of official international sports rating systems / Raymond Stefani,...

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and...