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The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011707319
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Ethics and expertise : a social networks perspective
Lee, Seung Hwan Mark - In: Journal of business ethics : JOBE 118 (2013) 3, pp. 607-621
Persistent link: https://www.econbiz.de/10010234107
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Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley; Fares, Omar H.; Mohan, Myuri; Lee, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
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Examining the cash-only price discount and the driving forces of cash-only transactions in the housing market
Seo, Youngme; Holmes, Cynthia; Lee, Seung Hwan Mark - In: The journal of real estate finance and economics 67 (2023) 3, pp. 480-516
Persistent link: https://www.econbiz.de/10014383377
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One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
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The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
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Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes : a longitudinal study
Lee, Seung Hwan Mark; Qureshi, Israr; Konrad, Alison M.; … - In: Journal of business and psychology 29 (2014) 3, pp. 381-395
Persistent link: https://www.econbiz.de/10010405472
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147