Purpose This chapter explores the relationship between impulsive online purchasing and the features of online consumers. Design/methodology/approach The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The...

Purpose – Due to the rapid demographic aging of the population worldwide, senior travellers (55 years and over) have become an important market segment for the travel and tourism industry. The purpose of this paper is to identify the main features of seniors' tourist behaviour and to determine...