Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of in-store prod...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Brand
6
Markenartikel
6
Italien
4
Italy
4
Luxury goods
4
Luxusgüter
4
Product counterfeiting
4
Produktpiraterie
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing management
3
Marketingmanagement
3
Communication
2
Fashion
2
Mode
2
Nonprofit organization
2
Nonprofit-Organisation
2
Advertising effects
1
Anticipated emotion
1
Apology
1
Beziehungsmarketing
1
Bookkeeping process
1
Brand architecture
1
Brand betrayal, negative word of mouth
1
Brand crisis
1
Brand equity (Consumer)
1
Brand portfolio
1
Business ethics
1
Cause-Related Marketing
1
Cause-related marketing
1
Cluster analysis
1
Clusteranalyse
1
Consumer goods industry
1
Consumer protection
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
14
Italian
1
Author
All
Gabrielli, Veronica
15
Baghi, Ilaria
12
Grappi, Silvia
6
Balboni, Bernardo
2
Bergianti, Francesca
2
Romani, Simona
2
Barbarossa, Camilla
1
Codeluppi, Vanni
1
Gistri, Giacomo
1
Lemme, Giuliano
1
Pace, Stefano
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
Economia / Richerche
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Luxury marketing : a challenge for theory and practice
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
7
OLC EcoSci
6
RePEc
2
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
Saved in:
2
Consumption practices of fast fashion products : a consumer-based approach
Gabrielli, Veronica
;
Baghi, Ilaria
;
Codeluppi, Vanni
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009771278
Saved in:
3
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
4
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
5
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
8
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
9
Brand architecture shift and corporate brand equity : an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
10
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
