Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling advertising impact at...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Relationship marketing
7
France
5
Frankreich
5
Wein
5
Wine
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Weinbau
4
Wine industry
4
Assortment alignability
2
Assortment size
2
Confidence
2
Customer satisfaction
2
Emotion
2
Food
2
Kundenzufriedenheit
2
Lebensmittel
2
Vertrauen
2
effect of information
2
new product
2
wine
2
Alcohol consumption
1
Alcohol policy
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Alkoholpolitik
1
Bank
1
Behavioral loyalty
1
Betriebliche Wertschöpfung
1
Brand
1
Brand expression
1
Brand relationships
1
Brand-line
1
Brand-line assortment
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
16
French
4
Author
All
Aurier, Philippe
20
Guintcheva, Guergana
3
Mejía, Victor D.
3
Masson, Josselin
2
Rodhain, Angélique
2
Balcombe, Kelvin G.
1
Bosseaux, Jessica
1
Challita, Sandra
1
Garcia, Karine
1
Huaman-Ramirez, Richard
1
Lanauze, Gilles Séré de
1
Mejía, Victor
1
Mussol, Sarah
1
N'Goala, Gilles
1
Passebois-Ducros, Juliette
1
Sentis, Patrick
1
Sere de Lanauze, Gilles
1
Séré de Lanauze, Gilles
1
more ...
less ...
Published in...
All
International journal of entrepreneurship and small business
3
Economies et sociétés : cahiers de l'ISMEA
2
International journal of arts management
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Recherche et applications en marketing
2
Economies et sociétés / AG : cahiers de l'ISMEA
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of wine economics
1
Psychology & marketing
1
Review of agricultural, food and environmental studies
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
5
RePEc
5
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Structure des buts du consommateur et schémas de substituabilité perçue : application à l'étude de la situation du vin dans l'univers des boissons
Aurier, Philippe
-
1997
Persistent link: https://www.econbiz.de/10001375895
Saved in:
2
Marketing et fertilisation croisée : editorial
Aurier, Philippe
- In:
Recherche et applications en marketing
34
(
2019
)
3
,
pp. 3-5
Persistent link: https://www.econbiz.de/10012113805
Saved in:
3
Pour une étude pluridisciplinaire de la consommation alimentaire
Aurier, Philippe
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10001350992
Saved in:
4
Impact of European egg marking system in France : empirical time series analysis between 2017 and 2022
Bosseaux, Jessica
;
Balcombe, Kelvin G.
;
Aurier, Philippe
- In:
Review of agricultural, food and environmental studies
105
(
2024
)
2/3
,
pp. 229-250
Persistent link: https://www.econbiz.de/10015179716
Saved in:
5
The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe
;
N'Goala, Gilles
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 303-325
Persistent link: https://www.econbiz.de/10003986393
Saved in:
6
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
7
Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
Saved in:
8
Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
Aurier, Philippe
;
Guintcheva, Guergana
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 900-913
Persistent link: https://www.econbiz.de/10010484312
Saved in:
9
The dynamics of emotions in move consumption : a spectator-centred approach
Aurier, Philippe
;
Guintcheva, Guergana
- In:
International journal of arts management
17
(
2015
)
2
,
pp. 5-18
Persistent link: https://www.econbiz.de/10010515319
Saved in:
10
Les modèles Logit et Probit multivariés pour la modélisation des achats simultanés : présentation, utilisation, intérêts et limites
Aurier, Philippe
;
Mejía, Victor
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011474818
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
