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Consumer-oriented CSR communication : focusing on ability or morality?
Schmeltz, Line - In: Corporate communications : an international journal 17 (2012) 1, pp. 29-49
Persistent link: https://www.econbiz.de/10009545473
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Hosting and hoping on social media : a study on SoMe communication strategies among Danish cultural institutions and tourist attractions during COVID-19
Villumsen, Karina; Elmer, Hanne; Schmeltz, Line - In: Corporate communications : an international journal 29 (2024) 5, pp. 730-752
Persistent link: https://www.econbiz.de/10015272570
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Six ways to leave a lover : how sensemaking of the purpose of internal social media changes over time in a public sector organization
Madsen, Vibeke Thøis; Schmeltz, Line - In: Corporate communications : an international journal 27 (2022) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012798017
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Co-creating polyphony or cacophony? : a case study of a public organization's brand co-creation process and the challenge of orchestrating multiple internal voices
Schmeltz, Line; Kjeldsen, Anna Karina - In: The journal of brand management : an international journal 26 (2019) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10012060075
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How healthy are employee-related CSR initiatives : a mapping and discussion of applying health-related employee benefits as part of companies' CSR programs
Schmeltz, Line; Brøgger, Matilde Nisbeth - In: Corporate communications : an international journal 28 (2023) 6, pp. 972-987
Persistent link: https://www.econbiz.de/10014493945
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The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina; Schmeltz, Line - In: The journal of brand management : an international journal 31 (2024) 3, pp. 310-330
Persistent link: https://www.econbiz.de/10014583580