Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing doctrine : a princip...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
16
Marketingmanagement
16
Marketing
11
Beziehungsmarketing
7
Relationship marketing
7
Marketing theory
6
Marketingtheorie
6
Salespeople
6
Verkaufspersonal
6
Theorie
5
Theory
5
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Market orientation
4
Vertriebsweg
4
Arbeitsgruppe
3
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Selling
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Team
3
USA
3
United States
3
Verkauf
3
Betriebliches Bildungsmanagement
2
Brand
2
Brand image
2
Brand management
2
Competition
2
Consumer behaviour
2
Controlling
2
Controlling-Informationssystem
2
Corporate Governance
2
Corporate governance
2
Customer service
2
Dienstleistungssektor
2
more ...
less ...
Online availability
All
Undetermined
42
Free
3
Type of publication
All
Article
58
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
6
Book section
6
Reprint
5
Glossar enthalten
4
Glossary included
4
Lehrbuch
3
Textbook
3
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference proceedings
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
74
Author
All
Jaworski, Bernard J.
57
Kohli, Ajay Kumar
16
Lurie, Robert S.
13
Challagalla, Goutam
10
Murtha, Brian R.
7
MacInnis, Deborah J.
4
Rayport, Jeffrey F.
4
Sarin, Shikhar
4
Park, C. Whan
3
Shervani, Tasadduq A.
3
Varadarajan, Rajan
3
Frazier, Gary
2
Hunt, Shelby D.
2
Kashyap, Vishal
2
Larson, John A.
2
Lurie, Bob
2
Malek, Stacey L.
2
Shabshab, Nabil
2
Ulaga, Wolfgang
2
Zaltman, Gerald
2
Antia, Kersi D.
1
Ben-Hur, Shlomo
1
Bharadwaj, Sundar G.
1
Bharadwaj, Sundar S.
1
Butt, Moeen Naseer
1
Carpenter, Gregory S.
1
Challagalla, Goutam N.
1
Cheung, Virginia
1
Deshpandé, Rohit
1
Farrell, Michael
1
Fisher, Robert
1
Fisher, Robert J.
1
Gray, David
1
Hardesty, David M.
1
Huang, Ming-Hui
1
Hult, G. Tomas M.
1
Jaworski, Bernard
1
Jones, D. G. Brian
1
Ketchen, David
1
Key, Thomas Martin
1
more ...
less ...
Institution
All
American Marketing Association
2
Harvard Graduate School of Business Administration
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
16
The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time
12
Journal of marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
The journal of personal selling & sales management : JPSSM
2
American Marketing Association
1
American Marketing Association Ser.
1
Brand management ; Vol. 1
1
Business horizons
1
Emerald insight
1
Handbook of research on new product development
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Legends in marketing
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy organization and implementation
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
Marshall School of Business Working Paper
1
McGraw-Hill higher education
1
Measuring and managing brands
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
19
RePEc
6
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The threat from within : account managers' concern about opportunism by their own team members
Murtha, Brian R.
;
Challagalla, Goutam
;
Kohli, Ajay Kumar
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1580-1593
Persistent link: https://www.econbiz.de/10009312559
Saved in:
2
Update the theory + practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 102-104
Persistent link: https://www.econbiz.de/10013401744
Saved in:
3
The customer-centered transformational journey
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 143-143
Persistent link: https://www.econbiz.de/10014584114
Saved in:
4
Toward a theory of marketing control : environmental context, control types, and consequences
Jaworski, Bernard J.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001054854
Saved in:
5
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
6
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
Introducing the Theory + Practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011919192
Saved in:
8
Reflections on the journey to be customer-oriented and solutions-led
Shabshab, Nabil
(
interviewee
); …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 75-79
Persistent link: https://www.econbiz.de/10011919263
Saved in:
9
Netflix : reinvention across multiple time periods
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10012586898
Saved in:
10
The management of marketing talent
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 320-326
Persistent link: https://www.econbiz.de/10014512696
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
