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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
2
Personality types and Facebook advertising : an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
3
CABS : a conceptual model for context-aware B2B sales applications
Rogers, Beth
;
Clark, Lillian
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011555621
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