Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Higher quality or lower price?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
41
Konsumentenverhalten
41
Advertising
27
Werbung
27
Advertising effects
23
Werbewirkung
23
Internet marketing
12
Online-Marketing
12
USA
12
United States
12
South Korea
11
Südkorea
11
Brand image
10
Markenimage
10
Firm performance
9
Social Web
9
Social web
9
Unternehmenserfolg
9
Brand management
8
Markenführung
8
Brand
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Gastronomie
7
Markenartikel
7
Restaurant industry
7
Comparison
6
Emotion
6
Führungskräfte
6
Managers
6
Vergleich
6
Charity
5
Fundraising
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Wohltätigkeit
5
Beziehungsmarketing
4
Cognition
4
more ...
less ...
Online availability
All
Undetermined
60
Free
3
Type of publication
All
Article
78
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
76
Aufsatz in Zeitschrift
76
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
85
Author
All
Yoon, Sukki
63
Choi, Yung Kyun
19
Song, Sujin
18
Baek, Tae Hyun
17
Kim, Kacy K.
13
Kim, Yeonshin
11
Lee, Seoki
8
Park, Sungbeen
8
Seo, Yuri
6
Oh, Sangdo
5
Kim, Seeun
4
Ryoo, Yuhosua
4
Bakpayev, Marat
3
Bang, Hye Jin
3
Choi, Dongwon
3
Lee, Younghwa
3
Seo, Joon Yong
3
Taylor, Charles Raymond
3
Vargas, Patrick T.
3
Errmann, Amy
2
Hur, Won-Moo
2
Kim, Jungkeun
2
Kim, Sujin
2
Kim, WooJin
2
Kim, Young-chul
2
Li, Xiaozhu
2
Rialti, Riccardo
2
Yoo, Chan Yun
2
Zdravkovic, Srdan
2
Zollo, Lamberto
2
Chin, Chi-yue
1
Choi, Sung Tae
1
Corner, Gabrielle
1
Drumwright, Minette E.
1
Fastoso, Fernando
1
Filieri, Raffaele
1
Friedman, Mike
1
Gonzalez-Jimenez, Hector
1
Han, Nah Ray
1
Han, Sangpil
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of retailing and consumer services
5
Psychology & marketing
5
International journal of hospitality management
4
Journal of advertising
3
Corporate social responsibility and environmental management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of current issues and research in advertising
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Enhancing knowledge development in marketing ; Vol. 21
1
Han gug gae bal yeon gu
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management decision : MD
1
Social and environmental issues in advertising
1
Strong brands, strong relationships
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
18
OLC EcoSci
8
RePEc
1
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
2
Social and environmental issues in advertising
Yoon, Sukki
(
ed.
);
Oh, Sangdo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573383
Saved in:
3
Special issue: social and environmental issues in advertising
Yoon, Sukki
(
ed.
);
Oh, Sangdo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011547868
Saved in:
4
Introduction to the special issue on social and environmental issues in advertising
Yoon, Sukki
;
Oh, Sangdo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011547883
Saved in:
5
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
6
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
7
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
8
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
9
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
10
Temporal and social scarcities : effects on ad evaluations
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
;
Kim, Yeonshin
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10012650632
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
