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1
Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.
;
Kostyk, Alena
;
Shabbir, Haseeb A.
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
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2
A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
Saved in:
3
Reducing reluctance to transfer
Gelb, Betsy D.
- In:
Business horizons
30
(
1987
)
2
,
pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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4
Evaluating and improving argument-centered works in marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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5
Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions
Zhou, Xinyue
;
Yang, Zhilin
;
Hyman, Michael R.
;
Li, Gang
; …
- In:
International journal of emerging markets
17
(
2022
)
4
,
pp. 917-929
Persistent link: https://www.econbiz.de/10013363105
Saved in:
6
Special issue: impact of artificial intelligence on business in emerging markets
Zhou, Xinyue
(
ed.
);
Yang, Zhilin
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013363127
Saved in:
7
Refocusing and futuring perspectives on AI in marketing
Hyman, Michael R.
;
Lukosius, Vaidas
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 906-919
Persistent link: https://www.econbiz.de/10015166613
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8
AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv
;
Guha, Abhijit
;
Becker, Marc
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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9
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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10
Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.
;
Kopf, Dennis A.
;
Lee, Dongdae
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
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