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Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Mazer, Alex
;
Tyler, …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10015165177
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2
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
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3
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
4
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
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5
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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6
Rival conceptions of rivalry : why some competitions mean more than others
Tyler, B. David
;
Cobbs, Joe B.
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
2
,
pp. 227-248
Persistent link: https://www.econbiz.de/10011302322
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7
Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.
;
Wakefield, Lane
;
Cobbs, Joe B.
; …
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011569503
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8
The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
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9
Assessing corporate demand for sponsorship : marketing costs in the financial services industry
Jensen, Jonathan A.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011675183
Saved in:
10
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
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