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Longitudinal study of digital marketing strategies targeting Millennials

Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92

Persistent link: https://www.econbiz.de/10009542023

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-499

Persistent link: https://www.econbiz.de/10009529887

Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

Marketing via smart speakers : what should Alexa say?

Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365

Persistent link: https://www.econbiz.de/10012313906

Hospital marketing and communications via social media

Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201

Persistent link: https://www.econbiz.de/10011756722

How to motivate digital natives to write online reviews

Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517

Persistent link: https://www.econbiz.de/10015057554

Mobile advertising to hispanic digital natives

Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013167296

A shift in corporate prioritization of CSR issues

Smith, Katherine Taken; Huang, Yu-Shan (Sandy) - In: Corporate communications : an international journal 28 (2023) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10013553998

The relationship between women and racial minority employees/managers and financial performance

Smith, Katherine Taken; DeLeon, John A. - In: Gender in management : an international journal 38 (2023) 8, pp. 981-996

Persistent link: https://www.econbiz.de/10014432983

An examination of ethical values of management accountants

Ariail, Donald L.; Smith, Katherine Taken; Smith, L. Murphy - In: Journal of business ethics : JBE 195 (2024) 2, pp. 407-423

The success of business firms and other organizations relies on the trustworthiness of reports and other documents prepared by management accountants. This study examines the personal ethical values and ethical value types of management accountants. Data were obtained from a survey of members of...

Persistent link: https://www.econbiz.de/10015173607