A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing...

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing...

"Customer delight has been the goal for all companies small and big around the world. The present book is an effort to analyse the nuances of marketing efforts put forward by companies to achieve customer delight and sustain it in a fiercely competitive marketing environment. The book proposes...