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Internal branding experiences in the financial services sector in South Africa
Du Preez, Rose
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011703025
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
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Bendixen, Michael
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Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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Coming of age : a 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
Wiid, Ria
;
Preez, Rose du
;
Wallström, Åsa
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009508102
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