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Consumer behaviour
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Pandelaere, Mario
60
Hudders, Liselot
53
Warlop, Luk
22
Dewitte, Siegfried
19
Cauberghe, Verolien
14
De Jans, Steffi
14
Briers, Barbara
13
Cauberghe, Veroline
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Lembregts, Christophe
7
Veirman, Marijke de
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Geyskens, Kelly
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Panic, Katarina
5
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Yu, Shubin
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Cornelissen, Gert
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De Bock, Tine
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Pauw, Pieter de
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ICORIA <Veranstaltung> <16., 2017, Gent>
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International journal of advertising : the review of marketing communications
10
Journal of business research : JBR
9
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
8
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
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Advertising in new formats and media : current research and implications for marketers
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European Advertising Academy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in advertising research
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Digital advertising : theory and research
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European journal of marketing : EJM
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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Luxury marketing : a challenge for theory and practice
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
OLC EcoSci
14
Other ZBW resources
10
RePEc
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1
Indulging the self positive consequences of luxury consumption
Hudders, Liselot
;
Pandelaere, Mario
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009667681
Saved in:
2
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
3
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
4
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
5
The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Hudders, Liselot
;
Lou, Chen
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014233939
Saved in:
6
The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
Van Herck, Rebecca
;
Decock, Sofie
;
De Clerck, Bernard
; …
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1220-1266
Persistent link: https://www.econbiz.de/10014365724
Saved in:
7
Harder, better, faster, stronger : contributions to advertising research from ICORIA 2023 : editorial
Dens, Nathalie
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015194211
Saved in:
8
The effectiveness of green advertisements : combining ad-based and consumer-based research
Vlieger, Lynn De
;
Hudders, Liselot
;
Verleye, Gino
- In:
The changing roles of advertising : [extended versions …
,
(pp. 213-222)
.
2013
Persistent link: https://www.econbiz.de/10009773031
Saved in:
9
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
10
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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