Purpose The key concern nowadays is smartphone addiction and user profiles. Following the risk and protective factors framework, the authors aim to characterize smartphone users according to two levels: (1) individual: referred to the use (i.e. boredom proneness, compulsive app downloading...

Mobile phones are one of the latest marketing tools that consumers are using to make their purchases, a fact that entails a evolution in the way firms are relating to their clients. It therefore becomes essential to understand the driving forces behind consumer involvement in this purchase...