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Macro issues in electronic commerce : the cultural divide
Aisbett, Janet; Pires, Guilherme - In: Global business & economics review 5 (2003) 2, pp. 369-390
Persistent link: https://www.econbiz.de/10001920400
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Exploring consumer market connectivity in assessing ICT-driven consumer empowerment potential
Pires, Guilherme - 2011
Persistent link: https://www.econbiz.de/10011930267
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On the need for research that provides reliable insights into the future
Pires, Guilherme - 2013
Persistent link: https://www.econbiz.de/10011938178
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Tangibility consequences for ethnic marketing strategy
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - In: Global business & economics review 6 (2004) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10002148444
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Macro issues in electronic commerce and foreign direct investment
Pires, Guilherme; Stanton, John - 2007
Persistent link: https://www.econbiz.de/10003668372
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The use of ethnicity in marketing : reconciling theory and practice
Pires, Guilherme; Stanton, John - 2007
Persistent link: https://www.econbiz.de/10003669049
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The relevance of minority ethnic groups for marketing : a research framework
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - 2008
Persistent link: https://www.econbiz.de/10011927781
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Assessing relevancy of ICT driven consumer empowerment for business
Pires, Guilherme; Rita, Paulo; Stanton, John - 2010
Persistent link: https://www.econbiz.de/10011929796
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Insights of resilience to crisis in the airline industry
Komutanont, Warakorn Pom; Pires, Guilherme - 2016
Persistent link: https://www.econbiz.de/10011987441
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The moderating effect of cost orientation on RMO adoption in the hospitality industry
Lee, Howard C. W.; Rosenberger, Philip J.; Pires, Guilherme - 2016
Persistent link: https://www.econbiz.de/10011987458