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Outsourcing for competitive advantage : an examination of seven legacy airlines
Rieple, Alison
;
Helm, Clive
- In:
Journal of air transport management
14
(
2008
)
5
,
pp. 280-285
Persistent link: https://www.econbiz.de/10003771519
Saved in:
2
From tech-led to brand-led - has the internet portal business grown up?
Helm, Clive
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 368-379
Persistent link: https://www.econbiz.de/10003476054
Saved in:
3
Extending the value chain : a conceptual framework for managing the governance of co-created brand equity
Helm, Clive
;
Jones, Richard
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 579-589
Persistent link: https://www.econbiz.de/10008659264
Saved in:
4
Editorial: Brand governance : the new agenda in brand management
Helm, Clive
;
Jones, Richard
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 545-547
Persistent link: https://www.econbiz.de/10008659270
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5
Special issue: Brand governance
Helm, Clive
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008659574
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6
Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.
;
Helm, Clive
;
Munk, Jonas
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
Saved in:
7
Extending Porter's generic strategies : from three to eight
Mun, Hwi chang
;
Hur, Young-Kyun
;
Yin, Wenyan
;
Helm, Clive
- In:
European journal of international management : EJIM
8
(
2014
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10010399804
Saved in:
8
The strategic management of organisations
Haberberg, Adrian
;
Rieple, Alison
-
2001
-
1. publ.
Persistent link: https://www.econbiz.de/10001495160
Saved in:
9
How relevant is transaction cost economics to inter-firm relationships in the music industry
Gander, Jonathan
;
Rieple, Alison
- In:
Journal of cultural economics
28
(
2004
)
1
,
pp. 57-79
Persistent link: https://www.econbiz.de/10001906293
Saved in:
10
Assessing students' entrepreneurial skills development in live projects
Chang, Jane
;
Rieple, Alison
- In:
Journal of small business and enterprise development
20
(
2013
)
1
,
pp. 225-241
Persistent link: https://www.econbiz.de/10009767917
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