Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry,...

Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.