Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Shikha Upadhyaya, Richard J. Vann, Sonia Camacho, Courtney Nations Baker, R. Bret Leary ...
| Year of publication: |
2014
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|---|---|
| Authors: | Upadhyaya, Shikha ; Vann, Richard J. ; Camacho, Sonia ; Baker, Courtney Nations ; Leary, R. Bret |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 2, p. 145-159
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| Subject: | subsistence consumer-merchants | deviant marketplace behavior | social norms | bottom-of-the-pyramid | marketing systems | macromarketing | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Marketing | Soziale Norm | Social norm | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379884