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Sustainability of rural tourism and promotion of local development

Ivona, Antonietta (ed.) - 2021

This Special Issue contains articles include, but not limited to, empirical, analytical, or design-oriented approaches to the following topics: Monitoring of carrying capacity and mechanisms for managing tourist flows in rural areas; Systems and tools to measure the social, economic, and...

Persistent link: https://www.econbiz.de/10014230356

Vom Staat zur Marke : die Geschichte des Nation Branding

Gienow-Hecht, Jessica C. E. - 2025

"Deutschland, Land der Ideen". Doch das sogenannte "Nation Branding" ist keine neue Erfindung: Spätestens seit dem 19. Jahrhundert …

Persistent link: https://www.econbiz.de/10015142133

A regulação das indicações geográficas no Mercado Comum do Sul - MERCOSUL

Bruch, Kelly Lissandra - 2015

Persistent link: https://www.econbiz.de/10012173882

Employee-based brand equity : why firms with strong brands pay their executives less

Tavassoli, Nader T.; Sorescu, Alina; Chandy, Rajesh K. - In: Journal of marketing research : JMR 51 (2014) 6, pp. 676-690

Persistent link: https://www.econbiz.de/10010471032

Intangible and tangible value : brand equity benefits associated with collegiate athletics

Bozman, Carl S.; Friesner, Dan; McPherson, Matthew Q.; … - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 261-284

Persistent link: https://www.econbiz.de/10011482391

Role of advertising and promotion in brand equity creation

Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633

The impact of the sponsorship in the sport in promoting brand equity of sportwear industry

Azadi, Rasoul; Yousefi, Bahram; Eydi, Hossein - In: International journal of business & management : IJoBM 4 (2016) 2, pp. 19-32

Persistent link: https://www.econbiz.de/10011606837

Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

Persistent link: https://www.econbiz.de/10011581949

New measure of brand equity status of a basketball club

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks

Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400

Persistent link: https://www.econbiz.de/10012287136