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1
Future trends in revenue management
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
- In:
Journal of revenue and pricing management
12
(
2013
)
3
,
pp. 289-291
Persistent link: https://www.econbiz.de/10009760760
Saved in:
2
Yield revenue management in the hotel sector : an empirical analysis of its application and results in Madrid, Spain
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
- In:
Quantitative methods in tourism economics : [it is the …
,
(pp. 213-231)
.
2013
Persistent link: https://www.econbiz.de/10009710430
Saved in:
3
A model for evaluating revenue management implementation (MERMI) in the hotel industry
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
; …
- In:
Journal of revenue and pricing management
13
(
2014
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010421422
Saved in:
4
Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
; …
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 187-197
Persistent link: https://www.econbiz.de/10011871110
Saved in:
5
Women and the glass ceiling in the community of Madrid hotel industry
González-Serrano, Lydia
;
Villacé-Molinero, Teresa
; …
- In:
International journal of human resources development …
18
(
2018
)
1/2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011961913
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6
How to overcome a worldwide lockdown in the hospitality sector? : lessons from revenue managers
Flecha-Barrio, María Dolores
;
García-Muiña, Fernando E.
- In:
Journal of revenue and pricing management
23
(
2024
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10014583762
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7
The wheel of dynamic pricing : towards open pricing and one to one pricing in hotel revenue management
Talón-Ballestero, Pilar
;
Nieto-García, Marta
; …
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013185288
Saved in:
8
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1134-1157
Persistent link: https://www.econbiz.de/10014470113
Saved in:
9
China's response to the downfall of communism in Eastern Europe and the Soviet Union
Zhang, Jialin
-
1994
-
1. printing
Persistent link: https://www.econbiz.de/10013346182
Saved in:
10
Essays in the economics of innovation : an application to the case of Taiwan
Chang, Chia-Lin
-
2004
Persistent link: https://www.econbiz.de/10002362585
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