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Co-branding in advertising : the issue of product and brand fit

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When public recognition inhibits prosocial behavior : the case of charitable giving

Denis, Etienne; Pecheux, Claude; Warlop, Luk - In: Nonprofit and voluntary sector quarterly : journal of … 49 (2020) 5, pp. 951-968

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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going

Charry, Karine; Pelsmacker, Patrick de; Pecheux, Claude L. - In: Journal of business ethics : JOBE 124 (2014) 2, pp. 243-257

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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups

Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082

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Children's response to co-branded products : the facilitating role of fit

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Marketing research with IBM® SPSS statistics : a practical guide

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Product placement, its supporters and detractors : a quest for balance

Charry, Karine; Tessitore, Tina - In: Advertising in new formats and media : current research …, (pp. 265-290). 2016

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Marketing research with SAS Enterprise guide

Coussement, Kristof. - 2016

1. Getting started with SAS enterprise guide -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypothesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Discriminant analysis.

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Chapter 12 Product Placement, Its Supporters and Detractors: A Quest for Balance

Charry, Karine; Tessitore, Tina - In: Advertising in new formats and media : current research …, (pp. 265-290). 2016

Purpose This chapter takes a deeper look into understanding an increasingly popular advertising tool – product placement (PP) – by defining it, examining its usage and measuring its consequences, both from a marketing and a consumer welfare perspective. It also tries to reconcile these...

Persistent link: https://www.econbiz.de/10015366510

Marketing research with IBM SPSS statistics : a practical guide

Charry, Karine - 2016

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

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