Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Expected Monetary Value of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
USA
8
United States
8
Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
Brand image
4
Markenimage
4
Strategic alliance
4
Strategische Allianz
4
Erfolgsfaktor
3
New product development
3
Produktentwicklung
3
Success factor
3
Advertising
2
Advertising effects
2
Brand alliances
2
Brand architecture
2
Corporate reputation
2
Einzelhandel
2
Firmenimage
2
Inter-firm cooperation
2
Markenarchitektur
2
Measurement
2
Messung
2
Retail trade
2
Unternehmenskooperation
2
Werbewirkung
2
Werbung
2
Arbeitsbeziehungen
1
Arbeitszufriedenheit
1
Attitude toward the corporation
1
Beziehungsmarketing
1
Brand attitude
1
Brand engagement
1
Branding
1
Celebrity endorsement
1
Celebrity endorser
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatzsammlung
1
Language
All
English
20
Author
All
Voss, Kevin E.
20
Gammoh, Bashar S.
5
Jiménez, Fernando R.
4
Fang, Xiang
3
Frankwick, Gary
2
Mohan, Mayoor
2
Mowen, John C.
2
Armstrong, J. Scott
1
Arnold, Todd
1
Czellar, Sandor
1
Flaherty, Karen E.
1
Graefe, Andreas
1
Li, Ying Ying
1
Liu, Richie L.
1
Rayburn, Steven W.
1
Skiver, Ryan
1
Song, Young Ok Sunny
1
Spangenberg, Eric R.
1
Sprott, David E.
1
Srivastava, Prashant
1
Yoo, Jaewon
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Psychology & marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
American journal of business : applying research to practice ; AJB
1
Journal of current issues and research in advertising : JCIRA
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
17
Other ZBW resources
12
RePEc
5
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Composite-based and covariance-based structural equations modeling : moving forward by changing the dialogue
Voss, Kevin E.
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1780-1792
Persistent link: https://www.econbiz.de/10014342109
Saved in:
2
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
Saved in:
3
Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
Saved in:
4
Special issue: current issues in composite-based and covariance-based structural equations modeling : what to do and when to do it
Voss, Kevin E.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014341006
Saved in:
5
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
6
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
7
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
8
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
Saved in:
9
Evaluating the relationship of firm strategic orientations and new product development program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
10
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
