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ECONIS (ZBW)
RePEc
7,798
OLC EcoSci
12
USB Cologne (EcoSocSci)
9
Other ZBW resources
3
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1
Mesures de la diversification des grandes entreprises : une comparaison d'indices
Pras, Bernard
-
1991
Persistent link: https://www.econbiz.de/10000814089
Saved in:
2
La firme multinationale face au risque
Pras, Bernard
-
1980
Persistent link: https://www.econbiz.de/10000048356
Saved in:
3
Consumer behavior models and their use by firmd
Pras, Bernard
- In:
Der Markt : international journal of marketing
22
(
1983
)
3
,
pp. 104-118
Persistent link: https://www.econbiz.de/10002666897
Saved in:
4
Essai dʹanalyse du comportement des responsables des grandes entreprises envers le risque
Pras, Bernard
- In:
Economies et sociétés / SG : cahiers de l'ISMEA
15
(
1981
)
10/12
,
pp. 1421-1441
Persistent link: https://www.econbiz.de/10002666906
Saved in:
5
Explaining consumer decision making through evaluation process models
Pras, Bernard
- In:
Marketing : neue Ergebnisse aus Forschung und Praxis
,
(pp. 145-161)
.
1978
Persistent link: https://www.econbiz.de/10002666918
Saved in:
6
Risque du dirigeant et diversification multinationale
Pras, Bernard
- In:
Revue d'économie industrielle
6
(
1978
),
pp. 87-119
Persistent link: https://www.econbiz.de/10002666935
Saved in:
7
Marketing et crise : entre des réponses de fond et le marketing de la crise
Pras, Bernard
- In:
Revue française de gestion : hommes et techniques
35
(
2009
)
193
,
pp. 43-50
Persistent link: https://www.econbiz.de/10003850620
Saved in:
8
Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée
Pras, Bernard
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012493379
Saved in:
9
The customer's relative importance in the design, development and implementation of new services : an empirical investigation
Jallat, Frédéric
-
1992
Persistent link: https://www.econbiz.de/10000839016
Saved in:
10
A comparison of linear and nonlinear evaluation process models
Pras, Bernard
;
Summers, John
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 276-281
Persistent link: https://www.econbiz.de/10002666892
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