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Fear, guilt, and shame appeals in social marketing

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The raising of corporate sponsorship : a behavioral study

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Young adult voting decision-making : studying the effect of usage from a consumer behaviour perspective

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Social marketing and behaviour change : models, theory and applications

Brennan, Linda (contributor); Binney, Wayne (contributor); … - 2014

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together...

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Social marketing and behaviour change: where to from here?

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Social change models in social marketing

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