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A service perspective : key ma...
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Service-Dominant Logic
69
Service-dominant logic
69
Marketing theory
48
Marketingtheorie
48
Betriebliche Wertschöpfung
30
Value creation
30
Dienstleistung
25
Services
23
Beziehungsmarketing
19
Marketing
19
Relationship marketing
19
Theory
19
Theorie
17
Customer integration
15
Dienstleistungsmarketing
15
Innovation
15
Kundenintegration
15
Services marketing
15
Vereinigte Staaten
15
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14
United States
14
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13
Marketingmanagement
13
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10
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10
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9
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9
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service-dominant logic
8
Consumer behaviour
7
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7
New product development
7
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7
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English
168
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21
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Lusch, Robert F.
107
Vargo, Stephen L.
99
Greer, Charles R.
26
Akaka, Melissa Archpru
20
Wieland, Heiko
13
Koskela-Huotari, Kaisa
10
Laczniak, Gene R.
6
O'Brien, Matthew
5
Hartmann, Nathaniel N.
4
Kaartemo, Valtteri
4
Schau, Hope Jensen
4
Siltaloppi, Jaakko
4
Hitt, Michael A.
3
Lim, Steve C.
3
Lusch, Robert
3
Maglio, Paul P.
3
Udell, Jon G.
3
Virick, Meghna
3
Webster, Frederick E. <Jr.>
3
Ahearne, Michael
2
Akhter, Humayun
2
Brown, James R.
2
Chandler, Jennifer D.
2
Chen, Yubo
2
Corsaro, Daniela
2
Duhan, Dale F.
2
Dunne, Patrick M.
2
Edvardsson, Bo
2
Fehrer, Julia
2
Fiorito, Jack
2
Frias, Kellilynn M.
2
Jaakkola, Elina
2
Liu, Yong
2
Nariswari, Angeline
2
Nix, Nancy W.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Polese, Francesco
2
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2
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2
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Academy of Marketing Science
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Journal of the Academy of Marketing Science
13
Journal of macromarketing
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business research : JBR
7
Journal of service management
5
Marketing theory
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of labor research
4
Journal of marketing
4
Journal of retailing
4
Human resource management
3
Journal of business market management : jbm
3
Journal of service research : JSR
3
Review of marketing research
3
Business horizons
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Information systems and e-business management : ISeB
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of operations management
2
Journal of personal selling & sales management : JPSSM
2
MSI reports : working paper series
2
Management information systems : mis quarterly
2
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
2
Review of regional economics and business
2
Service science, management and engineering : education for the 21st Century
2
Toward a better understanding of the role of value in markets and marketing
2
A twenty-first century guide to Aldersonian marketing thought
1
AMA educators' proceedings
1
Academy of Management perspectives : AMP
1
Advances in international marketing
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
Atlantic economic journal : AEJ
1
Australasian marketing journal
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Business ethics and leadership : BEL
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California management review
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Consumer culture theory
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ECONIS (ZBW)
OLC EcoSci
90
Other ZBW resources
24
RePEc
23
USB Cologne (EcoSocSci)
10
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A service perspective for human capital resources : a critical base for strategy implementation
Greer, Charles R.
;
Lusch, Robert F.
;
Hitt, Michael A.
- In:
Academy of Management perspectives : AMP
31
(
2017
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011702025
Saved in:
2
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
Saved in:
3
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
4
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
Saved in:
5
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
6
Gaining competitive advantage with service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Handbook of business-to-business marketing
,
(pp. 109-124)
.
2012
Persistent link: https://www.econbiz.de/10009500194
Saved in:
7
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
8
Service-dominant logic foundations of e-novation
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 1-15)
.
2011
Persistent link: https://www.econbiz.de/10009387815
Saved in:
9
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
10
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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