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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.; Lusch, Robert F. - In: Journal of macromarketing 43 (2023) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
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Consumer culture theory
Arnould, Eric J. (ed.); Thompson, Craig J. (ed.);  … - 2023 - Second edition
Persistent link: https://www.econbiz.de/10014393245
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Intracommunity gifting at the intersection of contemporary moral and market economies
Weinberger, Michelle F.; Wallendorf, Melanie - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 229-247
Persistent link: https://www.econbiz.de/10010383256
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Intracommunity gifting at the intersection of contemporary moral and market economies
Weinberger, Michelle F.; Wallendorf, Melanie - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10009563551
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The rule of culture in advertising humor
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: Handbook of developments in consumer behaviour, (pp. 83-117). 2012
Persistent link: https://www.econbiz.de/10009569463
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Consuming for an imagined future : middle-class consumer lifestyle and exploratory experiences in the transition to adulthood
Weinberger, Michelle F.; Zavisca, Jane R.; Silva, … - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 332-360
Persistent link: https://www.econbiz.de/10011738965