Narrow search
Showing 1 - 10 of 27
Cover Image
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Cover Image
Global retailers and logalization : "thinking locally and acting globally"
Kim, Pielah; Lee, Jung Eun; Stoel, Leslie - In: The international review of retail, distribution and … 27 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011853913
Cover Image
Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
Cover Image
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Cover Image
Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions
Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: The journal of product & brand management 33 (2024) 5, pp. 604-617
Persistent link: https://www.econbiz.de/10015165221
Cover Image
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Cover Image
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Lee, Jung Eun; Watkins, Brandi - In: Journal of business research : JBR 69 (2016) 12, pp. 5753-5760
Persistent link: https://www.econbiz.de/10011597491
Cover Image
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Cover Image
The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun; Shin, Eonyou - In: Journal of business research : JBR 120 (2020), pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
Cover Image
A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa; Stoel, Leslie - In: Qualitative market research : an international journal 14 (2011) 4, pp. 410-428
Persistent link: https://www.econbiz.de/10009380581