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E-health information search intentions of Turkish internet users

Yaşin, Bahar; Özen, Hilal - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 135-152

Persistent link: https://www.econbiz.de/10009241535

Healthcare Policy, Innovation and Digitalization : Contemporary Strategy and Approaches

Çetin, Eyüp (ed.); Özen, Hilal (ed.); … - 2023

1. Introduction: Contemporary Strategy and Approaches in Healthcare Policy, Innovation and Digitalization -- 2. Prioritization in health care: The influence of frames on accepting prioritization criterial -- 3. Using pharmacoepidemiologic studies to inform drug policy and spending: a health...

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Marka Genişlemesine Yönelik Tüketici Tutumlarına Etki Eden Faktörlerin Yerli ve Yabancı Markalı Ürünler Açısından Karşılaştırılması (Comparison of Factors Affecting Consumer Attitudes Towards Brand Extension in Terms of Domestic and Foreign Branded Products)

Peker, Ahsen - 2018

Turkish Abstract: Bu çalışmanın amacı, marka genişlemesine yönelik tüketici tutumuna etki eden unsurların tespit edilmesi ve bu etkilerin yerli ve yabancı markalara göre farklılıklarının belirlenmesidir. Araştırma kapsamında aynı sektörde yerli ve yabancı olmak üzere iki...

Persistent link: https://www.econbiz.de/10012917724

Evaluations of international brand alliances

Kurtuldu, Günay; Okumuş, Abdullah - In: International journal of value chain management : IJVCM 12 (2021) 2, pp. 107-132

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Is the Covid-19 pandemic strong enough to change the online order delivery methods? : changes in the relationship between attitude and behavior towards order delivery by drone

Yaprak, Ümit; Kılıç, Fatih; Okumuş, Abdullah - In: Technological forecasting & social change : an … 169 (2021), pp. 1-16

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Country-of-origin image; SMEs and emerging economies : evidence from a case study of manufacturing SMEs from Turkey

Arghashi, Vahideh; Okumuş, Abdullah - In: Journal of Islamic marketing 13 (2022) 4, pp. 956-974

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The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty

Uysal, Adem; Okumuş, Abdullah - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1740-1760

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Creating value for patients through service encounter experiences : evidence from Turkey

Akin, Mahmut Selami; Okumuş, Abdullah - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 828-848

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Understanding user acceptance of QR code mobile payment systems in Turkey : an extended TAM

Türker, Cansu; Can Altay, Burak; Okumuş, Abdullah - In: Technological forecasting & social change : an … 184 (2022), pp. 1-9

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Chapter 6 The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels

Öztürk, Selen; Okumuş, Abdullah - In: Marketing management in Turkey, (pp. 247-272). 2018

Nowadays companies are constantly changing their retail settings and strategies to keep up with technological developments and consumer needs. Digital transformation enabled one’s shopping experience to be more efficient in terms of money, time, physical effort and other elements that...

Persistent link: https://www.econbiz.de/10015362179