Business negotiations constitute a key element of supply chain interactions that can create additional value for both the buyer and supplier. However, negotiations can also render the parties vulnerable to deception. While a large body of knowledge on buyer-supplier relationships exists,...

Marketing mix modeling (MMM) is a powerful tool for marketers when optimizing their advertising mix and promotional tactics. However, the current MMM primarily focuses on campaigns’ direct short-term effects. That means marketers try to link, e.g., ad spend to immediate sales and ignore...