This paper discusses about consumers’ perception of country of origin effects on organizational capabilities and industries. An affirmative result would suggest that marketers could favorably align their promotional strategies considering the Country of Origin (COO) effects. Multiple...

The present study focuses on the Visual elements as sensory inputs in organized retailing and constructs and validates a new scale called VISUALSCAPE to measure visual elements in organized retailing. The methodology suggested by Churchill (1979) for scale construction was used to assess content...