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Consumer Multicultural Identit...
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Consumer behaviour
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Demangeot, Catherine
22
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Kipnis, Eva
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Pullig, Chris
9
Galalae, Cristina
4
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3
Lee, Nick
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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30
Other ZBW resources
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RePEc
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BASE
7
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Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine
;
Bröckerhoff, Aurélie
;
Kipnis, Eva
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 271-278
Persistent link: https://www.econbiz.de/10011494634
Saved in:
2
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012534358
Saved in:
3
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
4
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
5
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
6
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
7
Brokering intercultural relations in the rainbow nation : introducing intercultural marketing
Vorster, Lizette
;
Kipnis, Eva
;
Bebek, Gaye
;
Demangeot, …
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012159146
Saved in:
8
Editorial: parameters of transformational marketing
Broderick, Amanda J.
;
Kipnis, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1161-1164
Persistent link: https://www.econbiz.de/10008811342
Saved in:
9
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
10
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
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