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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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The impact of scale width on responses for multi-item, self-report measures
Felix, Reto - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 153-164
Persistent link: https://www.econbiz.de/10009426789
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Multi-brand loyalty : when one brand is not enough
Felix, Reto - In: Qualitative market research : an international journal 17 (2014) 4, pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Felix, Reto - In: Journal of global marketing 28 (2015) 3/5, pp. 172-186
Persistent link: https://www.econbiz.de/10011433866
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A customer relationship typology of product services strategies
Furrer, Olivier - In: The handbook of innovation and services : a …, (pp. 701-721). 2010
Persistent link: https://www.econbiz.de/10003953687
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Corporate level strategy : theory and applications
Furrer, Olivier - 2016 - second edition
Persistent link: https://www.econbiz.de/10011402943
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La satisfaction des clients des services captiefs
Furrer, Olivier - In: European review of service economics and management (2018) 2/6, pp. 51-75
Persistent link: https://www.econbiz.de/10012025658
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Corporate Level Strategy : Theory and applications
Furrer, Olivier - 2011 - London$nRoutledge
Persistent link: https://www.econbiz.de/10013488346
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Corporate level strategy : theory and applications
Furrer, Olivier - 2016 - Second edition
1. What is corporate level strategy? -- 2. Why do multibusiness firms exist? Theoretical approaches to diversification -- 3. Managing the multibusiness firm : theoretical approaches to corporate level strategy -- 4. Defining the business -- 5. Diversification strategies : creating corporate...
Persistent link: https://www.econbiz.de/10013182086