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Consumer behaviour
32
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Beziehungsmarketing
14
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14
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Kemp, Elyria
42
Anaza, Nwamaka A.
27
Bui, M̃y
11
Kopp, Steven W.
10
Nowlin, Edward L.
6
Borders, Aberdeen Leila
5
Rutherford, Brian N.
4
Williams, Kim H.
4
Andonova, Yana
3
Bennett, Delancy H. S.
3
Porter, McDowell
3
Walker, Doug
3
Anaza, Emeka
2
Chaker, Nawar N.
2
Childers, Carla
2
Chung, Te-Lin
2
Cowart, Kelly
2
Grier, Sonya
2
Hall-Phillips, Adrienne
2
Hamilton, Mitchell
2
Howlett, Elizabeth
2
Kees, Jeremy
2
Kennett-Hensel, Pamela A.
2
Krishen, Anjala
2
Min, Kyeong Sam
2
Natesan, Chinna
2
Osakwe, Christian Nedu
2
Park, Joohyung
2
Rutherford, Brian A.
2
Ruvalcaba, Cecilia
2
Wu, Gavin Jiayun
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Adeola, Ogechi
1
Bagherzadeh, Ramin
1
Becerra, Enrique
1
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1
Bennett, Delancy H.S.
1
Bhattarai, Ashok
1
Bordelon, Bridget M.
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of retailing and consumer services
2
The journal of services marketing
2
Business horizons
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of nonprofit and voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business logistics : JBL
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of education for business
1
Journal of electronic commerce research : JECR
1
Journal of managerial issues : JMI
1
Journal of managerial psychology
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
The international journal of logistics management
1
The journal of product & brand management
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ECONIS (ZBW)
Other ZBW resources
27
OLC EcoSci
23
RePEc
2
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Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
Saved in:
2
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
3
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
4
Riding the subscription box wave : understanding the landscape, challenges, and critical success factors of the subscription box industry
Andonova, Yana
;
Anaza, Nwamaka A.
;
Bennett, Delancy H. S.
- In:
Business horizons
64
(
2021
)
5
,
pp. 631-646
Persistent link: https://www.econbiz.de/10012990355
Saved in:
5
Work-family balance and thriving at work : the joint influence of supervisor support, family support, and family motivation
Griffin, Brandon A.
;
Ross, Tammy
;
Karau, Steven J.
; …
- In:
Journal of managerial issues : JMI
35
(
2023
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014375294
Saved in:
6
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
Saved in:
7
How organizational and employee-customer identification, and customer orientation affect job engagement
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
Journal of service management
23
(
2012
)
5
,
pp. 616-639
Persistent link: https://www.econbiz.de/10009666546
Saved in:
8
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
9
Predictors of buyer-seller firm conflict
Rutherford, Brian N.
;
Anaza, Nwamaka A.
;
Phillips, …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10009551724
Saved in:
10
Multisource commitment to suppliers and salespeople
Anaza, Nwamaka A.
;
Rutherford, Brian N.
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 171-188
Persistent link: https://www.econbiz.de/10009271373
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