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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
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Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla; Chikweche, Tendai; Stanton, John - In: Journal of international consumer marketing 35 (2023) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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Moving beyond the Western versus Asian culture distinction : an investigation of acculturation effects
Weber, Karin; Sparks, Beverley; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1703-1723
Persistent link: https://www.econbiz.de/10011732294
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(Im)migrants' appropriation of culture : reciprocal influence of personal and work contexts
Dey, Bidit Lal; Nasef, Youssef Tarek; Brown, David M.; … - In: Journal of world business : JWB 58 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014281763