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Morrin, Maureen
38
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ECONIS (ZBW)
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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2
On the other hand ... : enhancing promotional effectiveness with haptic cues
Maille, Virginie
;
Morrin, Maureen
;
Reynolds-McIlnay, Ryann
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10012177920
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3
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
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4
A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
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5
Mitigation in marketing : concept, definition, and scope
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
61
(
2024
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10015168279
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6
The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
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7
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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8
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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9
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
10
Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen
;
Krishna, Aradhna
;
Lwin, May O.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
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