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Cova, Véronique
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2
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Marchandisation et démarchandisation de la relation de service
Cova, Véronique
-
2004
Persistent link: https://www.econbiz.de/10003395202
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2
"Exit, voice, loyalty and ... twist" : consumer research in search of the subject
Cova, Véronique
;
Cova, Bernard
- In:
Interpretive consumer research : paradigms, …
,
(pp. 25-45)
.
2001
Persistent link: https://www.econbiz.de/10001613026
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3
The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
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4
La créativité du consommateur vis-à-vis des déchets
Cova, Véronique
;
Kreziak, Dominique
;
Mani, Zied
- In:
Vulnérabilité, équité et créativité en …
,
(pp. 235-247)
.
2012
Persistent link: https://www.econbiz.de/10010211554
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5
CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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6
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
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7
La question de la durabilité de la récup' à travers le prisme d'internet?
Mani, Zied
;
Cova, Véronique
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011475235
Saved in:
8
Ethnographies of a Mediterranean vestaval : the passeggiata
Cova, Bernard
;
Cova, Véronique
;
El Jurdi, Hounaida
- In:
Contemporary consumer culture theory
,
(pp. 130-152)
.
2017
Persistent link: https://www.econbiz.de/10011665435
Saved in:
9
La distance psychologique comme outil actionnable par les managers
Didi Alaoui, Mohamed
;
Cova, Véronique
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
4
,
pp. 58-82
Persistent link: https://www.econbiz.de/10012660517
Saved in:
10
Pain, suffering and the consumption of spirituality : a toe story
Cova, Véronique
;
Cova, Bernard
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 565-585
Persistent link: https://www.econbiz.de/10012178406
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