Narrow search
Showing 1 - 10 of 44
Cover Image
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Cover Image
Achieving social and economic sustainability through innovations in transformative services : a case of healthcare organizations in an emerging market
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1366-1390
Persistent link: https://www.econbiz.de/10015192731
Cover Image
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Cover Image
Covid-19's impact on supply chain decisions : strategic insights from NASDAQ 100 firms using Twitter data
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash - In: Journal of business research : JBR 117 (2020), pp. 443-449
Persistent link: https://www.econbiz.de/10012286535
Cover Image
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash; Prakhya, Srinivas; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
Cover Image
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
Cover Image
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance : an institutional logics perspective
Sharma, Amalesh; Moses, Aditya Christopher; Borah, … - In: Journal of business research : JBR 107 (2020), pp. 138-152
Persistent link: https://www.econbiz.de/10012156728
Cover Image
Responses to COVID-19 : the role of governance, healthcare infrastructure, and learning from past pandemics
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya C. - In: Journal of business research : JBR 122 (2021), pp. 597-607
Persistent link: https://www.econbiz.de/10012420449
Cover Image
How does the adoption of digital payment technologies influence unorganized retailers' performance? : an investigation in an emerging market
Adhikary, Anirban; Diatha, Krishna Sundar; Borah, … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 882-902
Persistent link: https://www.econbiz.de/10012614773
Cover Image
Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance
Sharma, Amalesh; Borah, Sourav Bikash; Adhikary, Anirban; … - In: Marketing accountability for marketing and …, (pp. 193-232). 2021
Persistent link: https://www.econbiz.de/10012654098