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Considerations of a gold-denominated life insurance policy

Liu, Cong; Dong, Chen; Yan, Zhang; Chenxi, Li; Gaiqin, Hu - In: Journal of financial services marketing : JFSM 17 (2012/13) 4, pp. 316-330

Persistent link: https://www.econbiz.de/10009702501

The demonstration effect of consumption across cities in China : evidence from the automobile market

Song, Yiping; Li, Chenxi; Pancras, Joseph - In: Emerging markets and the future of the BRIC nations, (pp. 143-169). 2015

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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science 36 (2017) 5, pp. 762-779

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Sensemaking of company identity in multi-company identification : a longitudinal case study of Huanyi International Travel Agency

Li, Chunqing; Wang, Xiaoli; Zhang, Jieli; Li, Chenxi - In: Nankai business review international 15 (2024) 2, pp. 300-328

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From peripheral to core : a case study of a 3D printing firm on business ecosystems reconstruction

Cui, Zhengyan; Ouyang, Taohua; Chen, Jing; Li, Chenxi - In: Technology analysis & strategic management 31 (2019) 12, pp. 1381-1394

Persistent link: https://www.econbiz.de/10012208900

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Li, Chenxi - 2017

Although firms are leveraging weather conditions in promotions, they struggle to quantify the impact. This study exploits field experiments data on weather-based mobile promotions via SMS and APP with over 10 million users. Results find that sunny and rainy weather have first-order main effects....

Persistent link: https://www.econbiz.de/10012971968