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Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert; King, Jesse - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert - 2009
Persistent link: https://www.econbiz.de/10003785216
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The role of identification and gratitude in motivating organization-serving intentions and behaviors
Madrigal, Robert - In: Journal of business research : JBR 116 (2020), pp. 75-84
Persistent link: https://www.econbiz.de/10012257541
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The influence of digital divide frames on legislative passage and partisan sponsorship : a content analysis of digital equity legislation in the U.S. from 1990 to 2020
King, Jesse; Gonzales, Amy L. - In: Telecommunications policy : the international journal … 47 (2023) 7, pp. 1-16
Persistent link: https://www.econbiz.de/10014367170
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The affect heuristic in early judgments of product innovations
King, Jesse; Slovic, Paul - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 411-428
Persistent link: https://www.econbiz.de/10010469819
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Managing the downside effect of a productivity orientation
Ye, Jun; King, Jesse - In: The journal of services marketing 30 (2016) 2, pp. 238-254
Persistent link: https://www.econbiz.de/10011487082
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Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen; King, Jesse; Stornelli, Jason - In: Journal of business research : JBR 124 (2021), pp. 698-707
Persistent link: https://www.econbiz.de/10012494004