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We develop a system dynamics model of message-based communication, where the information-processing capacity of message recipients is limited. Profit-seeking broadcasters send messages, but only some of these messages are valuable to recipients. Recipients cannot determine whether or not a...
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Email marketing is a legitimate, lucrative, and widely used business tool, but it is in danger of being overrun by unwanted commercial email (also known as spam). Conventional approaches to maintaining the robustness of legitimate email attack pieces of the problem. In contrast, this article...
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As filters improve, the information assets of spammers become more valuable and lead to more, not less, overall spamming activity. This is troubling to contemplate, because it means no amount of spending on better filters will be enough. The next levels of escalation might then involve...
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Unsolicited commercial e-mail (UCE) is a significant problem of the digital commons, but there has been little empirical analysis of proposed solutions and underlying mechanisms. This study, based on an analysis of 47 million inbound e-mail messages drawn from a cross-section of e-mail inbox...
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The phenomenon of unwanted commercial messages (UCM), including e-mail spam and emerging forms that target other Internet communications facilities, is analyzed from an information-economics perspective. UCM traffic pays off for its senders when it is noticed and consumed by Internet users; the...
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