Similar Search Results

A sport crisis typology: establishing a pathway for future research

Wilson, Bradley; Stavros, Constantino; Westberg, Kate - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 21-32

Persistent link: https://www.econbiz.de/10003937860

Understanding fan motivation for interacting on social media

Stavros, Constantino; Meng, Matthew D.; Westberg, Kate; … - In: Sport management review 17 (2014) 4, pp. 455-469

Persistent link: https://www.econbiz.de/10010425632

An examination of the impact of player transgressions on sponsorship b2b relationships

Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10003678184

The impact of degenerative episodes on the sponsorship B2B relationship : implications for brand management

Westberg, Kate; Stavros, Constantino; Wilson, B. Kemp - In: Industrial marketing management : the international … 40 (2011) 4, pp. 603-611

Persistent link: https://www.econbiz.de/10009159483

Using triangulation and multiple case studies to advance relationship marketing theory

Stavros, Constantino; Westberg, Kate - In: Qualitative market research : an international journal 12 (2009) 3, pp. 307-320

Persistent link: https://www.econbiz.de/10003876984

Family decision-making in an emerging market : tensions with tradition

Nguyen Huong Lien; Westberg, Kate; Stavros, Constantino; … - In: Journal of business research : JBR 86 (2018), pp. 479-489

Persistent link: https://www.econbiz.de/10011855376

Brand fans : lessons from the world's greatest sporting brands

Smith, Aaron; Stavros, Constantino; Westberg, Kate - 2017

Persistent link: https://www.econbiz.de/10014012384

Fan empathy as a response to athlete transgressions

Westberg, Kate; Stavros, Constantino; Farrelly, Francis; … - In: Sport management review 23 (2020) 4, pp. 719-735

Persistent link: https://www.econbiz.de/10012295967

Brand Fans : Lessons from the World's Greatest Sporting Brands

Smith, Aaron - 2017

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these...

Persistent link: https://www.econbiz.de/10012396507

Producing workfare

Banks, Marcus - In: Journal of Australian political economy 70 (2012), pp. 87-109

Persistent link: https://www.econbiz.de/10009679591