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Multichannel retailers' prominent attribute and product positioning strategies
Wang, Zhanqing; Lu, Yue; Ran, Lun; Yang, Defeng - In: International journal of retail and distribution management 50 (2022) 10, pp. 1205-1220
Persistent link: https://www.econbiz.de/10013407298
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue; Xie, Ninghui; Yang, Defeng; Lei, Xi - In: Journal of business research : JBR 128 (2021), pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
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The impact of political ties on firms' innovation capability : evidence from China
Wang, Kui; Zhang, Qiyuan; Wang, Danqing; Yang, Defeng - In: Asia Pacific journal of management 41 (2024) 3, pp. 1481-1513
Persistent link: https://www.econbiz.de/10015175726
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Should online reviews include pictures? : the impact of fit between product type and online review presentation format
Yao, Qing; Han, Yixuan; Yang, Defeng - In: Australian journal of management 49 (2024) 3, pp. 509-527
Persistent link: https://www.econbiz.de/10015210663
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The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Yang, Defeng; Wang, Xinxin - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10003953822
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Environmental marketing strategy effects on market-based assets
Yang, Defeng; Zhao, Ping; Lou, Runping; Wei, Haiying - In: Total quality management & business excellence : an … 24 (2013) 6, pp. 707-718
Persistent link: https://www.econbiz.de/10009763347
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Information systems, human capital, and enterprise value
Lou, Runping; Xue, Shengjia; Yang, Defeng - In: International journal of services technology and management 18 (2012) 1/2, pp. 75-87
Persistent link: https://www.econbiz.de/10009633671
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Suppressing partner opportunism in emerging markets : contextualizing institutional forces in supply chain management
Yang, Defeng; Sheng, Shibin; Wu, Shuilong; Zhou, Kevin Zheng - In: Journal of business research : JBR 90 (2018), pp. 1-13
Persistent link: https://www.econbiz.de/10011881964
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The effect of knowledge breadth and depth on new product performance
Yang, Defeng; Jin, Lu; Sheng, Shibin - In: International journal of market research : JMRS ; the … 59 (2017) 4, pp. 517-536
Persistent link: https://www.econbiz.de/10011796641