The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Defeng Yang; Xinxin Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Yang, Defeng ; Wang, Xinxin |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 4.2010, 1, p. 1-28
|
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Produktqualität | Product quality | Produktinformation | Product information | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953822