The purpose of this paper is to study the purchasing behavior of consumers for environmentally sustainable products using the Theory of Planned Behavior framework. It examines the determinants of purchasing intention for environmentally sustainable products which further leads to purchasing...

The perceptions of desirability and feasibility towards an entrepreneurial activity are determined by social and cultural influences on an individual's value system. Therefore, behaviors are not directly determined rather are the result of conscious or unconscious analysis done by an individual...