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Advertising strategies in electronic retailing : a differential games approach

Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 23 (2012) 3/2/2, pp. 903-917

Persistent link: https://www.econbiz.de/10009656995

Flexible and committed advertising contracts in electronic retailing

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Optimal software reuse in incremental software development : a transfer pricing approach

Ceran, Yasin; Dawande, Milind; Liu, Dengpan; Mookerjee, … - In: Management science : journal of the Institute for … 60 (2014) 3, pp. 541-559

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When ignorance can be bliss : organizational structure and coordination in electronic retailing

Liu, Dengpan; Tan, Yong; Mookerjee, Vijay S. - In: Information systems research : ISR 29 (2018) 1, pp. 70-83

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Advertising competition on the internet : operational and strategic considerations

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Resource allocation policies for personalization in content delivery sites

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Consumer learning and time-locked trials of software products

Dey, Debabrata; Lahiri, Atanu; Liu, Dengpan - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 239-267

Persistent link: https://www.econbiz.de/10010243626

Network externalities, layered protection and IT security risk management

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Quality, pricing, and release time : optimal market entry strategy for software-as-a-service vendors

Feng, Haiyang; Jiang, Zhengrui; Liu, Dengpan - In: Management information systems : mis quarterly 42 (2018) 1, pp. 333-353

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Consumer Learning and Time-locked Trials of Software Products

Dey, Debabrata; Lahiri, Atanu; Liu, Dengpan - 2014

The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...

Persistent link: https://www.econbiz.de/10014042690