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Classroom 4.0 : understanding the new battleground
Kumar, Rohit Vishal - In: Innovation, technology, and market ecosystems : …, (pp. 265-281). 2020
Persistent link: https://www.econbiz.de/10012121347
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Does social media facilitate admission to business schools : evidence from prospective students
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023
Persistent link: https://www.econbiz.de/10014429385
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Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10015272505
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Persistent link: https://www.econbiz.de/10011764699
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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Motivations of distributor sales executives (DSEs) in the Telecom sector : an exploratory study in the state of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 119-134
Persistent link: https://www.econbiz.de/10012011226
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Modeling consumer opinion using RIDIT and grey relational analysis
Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017
Persistent link: https://www.econbiz.de/10014576414
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Motivations of Distributor Sales Executives (DSEs) in the Telecom Sector : An Exploratory Study in the State of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - 2019
In the recent years, there has been an emergence of a new entity called the Distribution Sales Executive (DSE) in the telecom industry in India. A DSE is a ‘sales executive’ attached to the distributor. This leads to ambiguity in role ownership, guidance and regulations which in turn leads...
Persistent link: https://www.econbiz.de/10014033133
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Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744